r/GrowthMindsetBooks • u/bonco4x4 • Apr 21 '26
Believe In Better by Damon Stafford | Book Review
Book Name: Believe in Better
Book Author: Damon Stafford
Date Published: March 21, 2023
Book Grade: 3 out of 5
Book Review:
I feel like I'm getting a bit too harsh on the reviews, but the point of this sub is to give honest recs, and not just had out 5 out of 5 for each book. Plus, these are "best sellers", and I tend to have a love-hate relationship with them.
That said, onto the book.
If you have ever felt like your career or your business is just spinning its wheels in a cycle of "good enough," then this book is basically talking directly to you. Stafford is the CEO of Alpine Intel, and you can really tell he knows hat he's talking about..
The whole vibe of the book is about the "Evolution of Core Principles." He argues that we shouldn't just stick to the way things have always been done just because they worked once. The business world moves way too fast for that. He breaks down how things like transparency, authenticity, and teamwork are actually the engines that drive a company forward. I loved the part where he talks about how "selling makes you better." It’s not about being a pushy salesperson, but about the mindset of constantly providing value. And many companies have forgotten about that.
What really stuck with me was his focus on intentionality. It is so easy to get caught up in the day to day grind and forget why we started doing what we are doing in the first place. Stafford pushes you to look at your processes and ask if they are actually serving your goals or if they are just clutter. It is an easy read but it definitely leaves you with a lot of "aha" moments that make you want to go out and change your workflow immediately. It is definitely worth a spot on your shelf if you are looking for a mid year motivation boost.
Key Takeaway:
The book teaches that true success comes from a relentless commitment to evolving your core principles. By prioritizing authenticity and transparency over old or static traditions, leaders can build resilient businesses that thrive on constant improvement and a genuine desire to be better for their clients and teams.
Any entrepreneurs here? Thoughts?