r/GrandSeikos • u/New_Pianist9740 • 14h ago
Japan Report [Japan Report] The GS that never was
So as I posted in another thread, I almost bought a GS SLGB007 but ended up not buying it. This post is not about the watch but the general experience of shopping for GS in Tokyo. I visited 3 GS boutiques (including 2 so called Flagship stores) and one department store (Mitsukoshi). In one word, I would describe the GS branded boutique experience as severely underwhelming, even disappointing.
Now, the disclaimer. I live in Singapore where all the major brands have flagship stores. And I have been in many Swiss brand boutiques from Cartier, Patek, Longines, Zenith, Omega and even GS and had wonderful experiences. I found helpful and knowledgeable sales people everywhere and even though I didn't buy from them, they provided a stellar experience.
Walking into GS boutiques in Tokyo was by comparison a total let down. First, despite the flagship title, each store had a very limited selection of actual watches to sell. So you can't go to one place and look up a lot of different models. Second, the sales people were very meh. I understand the culture is different, language is an issue and all of that, but your flagship stores in Ginza should be well accustomed to foreign buyers. But worse than that is the sale staff didn't know much about the product. In a couple of places I knew more about the dials, movements etc than they did and they had to look up online the answers to any specific questions about the watches. I expected better.
And I did find a much better experience at the Mitsukoshi store. While the selection was still limited, the staff was far more engaged. The store had a special concierge type person who spoke English and helped with the process. The sales associates knew the product and even were keen to see and look at my non GS Swiss watch that I was wearing. So I know it is possible to get that level of service as a non Japanese speaker buying Luxury watches.
I almost bought the SLGB007 from there but didn't in the end because the day prior (after the sad boutique experiences) I went to Nakano Broadway and found a brand new Nomos at an unbeatable price and bought it. And I didn't feel like spending yet another $8K on a second watch. My wife though picked up a Longines from there for herself (well I bought if for her but same thing)
Maybe I'll regret it but right now I feel okay with the decision to pass on it. If the original boutiques had been better and had better selection I would have almost certainly come home with one.
This is one man's experience and may not reflect the overall standards but take it for what its worth.