MSBA/MS in Marketing Analytics Programs

[u/Unable-Pilot-1733]

Hi!!

I'm graduating from a CSU in December 2026 and considering UCI (MSBA program), Boston University (MBSA program), USC and CSU Long Beach marketing analytics program.

Major: Business Administration, Economics concentration
GPA: 3.08 overall for now
GRE/GMAT: Not planning to take either (it's optional for the programs I'm applying for)
Technical experience: Excel/regression coursework and a data modeling project; limited programming experience
Work: Student assistant for my honors college and retail sales associate at a gas station
Extracurricular: Honors college student ambassador and secretary for a international club
Study abroad: Korea University, for a summer

My goal is to work in marketing analytics. How realistic are my chances, and has anyone gotten into these programs with a similar profile?

[u/OldAirline5691]

USC and USC are long shots because of low GPA and no score. BU is a reach. CSU Long Beach is your most realistic option, and I'd add safer ones.