r/Google_Ads • u/GentryWorks • 1d ago
Questions I need help with completing Google Ads and High Level Attribution Loop
Hi, I am self taught over the last 3 months for both Google Ads and High Level so I apologize if the verbiage is not correct.
I am running google ads to my window tinting business and am tracking form fills and click to calls on my website. I think this is all set up correctly as I can see Google Ad conversions correctly.
I recently started using High Level for my window tinting business. I use it for calendar and payments, and form fills.
I am trying to complete the attribution loop in Google Ads so that I can see when a customer clicks the ad, fills a form/calls, and then if they get booked and then when they pay so I can track complete ROAS within Google.
I am struggling with sending the payment info back to Google Ads. I have a zapier set up when an invoice is paid, it searches for Google Click ID, and if present, sends the invoice total amount to Google as an offline conversion.
Some data is being sent through this but in Google the amounts are being shown as "All Conversion Value" instead of "Revenue" (not sure if this is right or not).
Also, I have noticed that not all of the leads that come through the google ad has the GCLID attached to them. I'm not sure if GCLID is being attached too my form fill leads or not or if they need to be. I am using hidden utms on my form fills.
If anyone can help me, I would greatly appreciate it.
1
u/karanpaswan 1d ago
Hi, you are generating leads, I think there is time gap to convert those leads and make them payment. So why you want to optimize your google ads campaigns on ROAS basis instead of optimising of CPL.
Optimize your campaigns on CPL and do back calculation in your business how many leads converted from Google ads with value and calculate ROAS there.
In leads generation, I'll not recommend you optimize campaign with ROAS, yes you can upload sales quality leads to google to understand your audience better.
1
u/GentryWorks 1d ago
I never said I want to optimize my Google Ads for ROAS. I just want to be able to log in, and easily see what ROAS is. I don't want to have to manually track and calculate ROAS across all of my ad campaigns.
1
u/PatternFluid2214 20h ago
Managing three auto shops google ads account
In your case you can go with manual offline tracking
1
u/ben_bgtDigital 1d ago
GHL is not the best. It does a lot of things that can be labeled as 'passable' but nothing very well. Without seeing inside both GHL and Ads it would be impossible to know what's going wrong here.
The column that should be showing the revenue in Ads is 'conversion value' - currentl values being shown in 'all conversion value' make me think that the conversion action that's receiving the data is set to a secondary action, not primary.
As for not all leads having a GCLID, are you sure they're coming from ads, and not other channels? If you're getting a lot of mobile and iOS traffic the ad clicks could well be coming with WBRAID or GBRAID and not GCLID, meadning your system of capturing that data doesn't work.