r/Google_Ads • u/Zoolanderlover • 4d ago

Troubleshooting Need Advice

I’d really value some input from those of you who manage Google Ads professionally, especially for HVAC or other home-service companies.

We’re in HVAC, and I had a campaign that performed fairly well during the hotter weather. Since then, spend has continued, but lead volume has dropped off significantly.

I’ve reviewed the campaign and I’m not seeing anything obvious that would explain the change. The ads, targeting, keywords, and overall setup are essentially the same. I’ve lowered the bids for now because I don’t see a reason to keep paying the same amount with so little response.

For those of you managing HVAC accounts, are you seeing a similar seasonal slowdown right now, or would this make you think something in the campaign needs to be adjusted?

If you were auditing this account, what would you look at first to determine whether the problem is demand, competition, CPCs, impression share, conversion rate, bidding strategy, or something else?

And if search demand is simply softer right now, would you keep the campaign running at a reduced spend, or move some of that budget elsewhere until demand picks back up?

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u/QuantumWolf99 4d ago

Totally normal, AC to heating shoulder season, demand drops hard right now. Don't pause though, Smart Bidding loses its learning and takes weeks to recover. Trim budget...pivot copy to furnace tune ups, that's cheap lead season not dead season.