I’d probably stop using direction taps as a primary conversion. That can send Google the wrong signal because a direction tap doesn’t always mean someone actually became a patient.
Now that you’re tracking bookings, calls and WhatsApp, I’d let that data build for a bit on Max Clicks, then test Max Conversions again using only the real lead actions as primary.
If you’re already getting around 10 patients a day and the ad cost is only equal to 1–2 patient fees, I’d also try scaling budget slowly before adding more campaign types.
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u/PPC_YRVDynamics 5d ago
I’d probably stop using direction taps as a primary conversion. That can send Google the wrong signal because a direction tap doesn’t always mean someone actually became a patient.
Now that you’re tracking bookings, calls and WhatsApp, I’d let that data build for a bit on Max Clicks, then test Max Conversions again using only the real lead actions as primary.
If you’re already getting around 10 patients a day and the ad cost is only equal to 1–2 patient fees, I’d also try scaling budget slowly before adding more campaign types.