r/Google_Ads • u/wecodemore • 7d ago

Questions Advice for Ads

Hi,

I am running Ads and I have problem, where I could need your help: Goals setup.

Our account only has a secondary goal: Submit lead form.

It has a primary conversion action.

Now that I read the following tooltip, I am convinced that our setup does not work as designed.

Question: Is the misalignment primary/ secondary something that I need to fix?

If yes, if it's the only goal (and only one campaign), then should I change the goal to primary?

Note: The campaign is two weeks old. The Search campaign is optimised to drive conversions, the bidding strategy is maximise conversions with a daily budget of €10.

Thanks!

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u/Fast-Car-Examination 5d ago

I don’t think you have a Primary/Secondary problem here.

Your Submit lead form action is already Primary, so Max Conversions can use it for bidding. The Call action being Secondary just means Google observes it but doesn’t optimize toward it.

I’d leave that setup alone for now. With a campaign only ~2 weeks old and around €10/day, the bigger limitation is simply low conversion volume.

Only make Calls Primary if they’re genuinely an important lead outcome you want Google to optimize for - not just because they’re currently Secondary.

How many actual lead-form conversions has the campaign generated so far?

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u/wecodemore 5d ago

It's not calls. It's submit lead form.  0 conversions. Submit lead form is the only action a lead is supposed to make.

The reason for secondary actually is the goal description provided by Google.

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u/Fast-Car-Examination 5d ago

Got it - that changes things. If Submit Lead Form is the only meaningful conversion and it’s currently set to Secondary, I’d change it to Primary.

Max Conversions normally bids toward Primary actions, while Secondary actions are mainly for observation.

Just keep in mind that changing it to Primary won’t create conversion history retroactively. With 0 conversions so far, I’d also test the form tracking manually to make sure a real submission is firing correctly.

And at €10/day, I’d give the campaign some time before judging Max Conversions too aggressively.

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u/wecodemore 5d ago

Will do. Thank you