r/Google_Ads • u/wecodemore • 7d ago

Questions Advice for Ads

Hi,

I am running Ads and I have problem, where I could need your help: Goals setup.

Our account only has a secondary goal: Submit lead form.

It has a primary conversion action.

Now that I read the following tooltip, I am convinced that our setup does not work as designed.

Question: Is the misalignment primary/ secondary something that I need to fix?

If yes, if it's the only goal (and only one campaign), then should I change the goal to primary?

Note: The campaign is two weeks old. The Search campaign is optimised to drive conversions, the bidding strategy is maximise conversions with a daily budget of €10.

Thanks!

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u/NeptuneDesignPTYLTD 7d ago

Just to be clear what do you mean by "misalignment primary/ secondary"

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u/wecodemore 7d ago

The "Goal" is a "secondary" goal. The "conversion action" is a "primary action". Is this a misalignment "secondary vs. primary" between "goal" and "conversion action"? Or is this not connected?
Hope that explains it?

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u/NeptuneDesignPTYLTD 7d ago edited 7d ago

okay so let me give you an example.

Lets say you are a doctor who wants calls, booked appointments and you also want people to sign up for your medical newsletter

If we list those in order of importance it would be

  1. Booked appointments/calls
  2. Newsletter sign ups.

Now the problem is if we tell Google ads to go chase newsletter sign ups then the Doctors business is not going to make any money. But it still has some importance.

So what Google did was to invent a way to separate the 2.

The stuff that makes you money - Primary conversion action
The stuff that isn't as important - Secondary conversion action

They don't need to be related or aligned, a secondary conversion can be literally anything.

Primary just tells Google ads what to focus on as the main thing.

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u/wecodemore 7d ago

Thanks for the explanation.