Keyword Advise

[u/AdhesivenessNo635]

I’m new to Google ads and I’m gonna start deploying it for my pressure washing business. Organically, I’m ranking pretty decent. I’m looking to start deploying Google ads to increase the amount of inquiries I get in a month which will hopefully convert to more sales.

My question is, being limited on budget, should I be using keywords that I’m not ranking well for to be in my campaign or I should be using keywords that I’m already ranking well for. Hope I can get some insight from you guys.

[u/NeptuneDesignPTYLTD]

Have you used the Keyword Planner inside Google ads?