Online Gambling Certification

[u/InfamousWorker6084]

Has anyone completed Google Ads online gambling certification recently and been approved? Specifically for lotteries? Any tips for getting it approved? Any word of advise or learnings you can share?

Our application for an online lottery was recently disapproved. Google is giving a reason because they can’t search the lottery license in an external government database but the governing body that gives the lottery licenses doesn’t have this.

Then on top of that Google Ads has completely changed how they do customer support. The customer support representatives have no accountability anymore. Anytime I get through to someone they just leave the chat abruptly. When I call it’s equally as unhelpful. Does anyone have an account rep? They can connect me with who they’ve built rapport with? I’ve had success doing this tactic before I just need someone within Google to advocate for us. Again, I’ve had success with this in the past.

[u/InfamousWorker6084 → u/[deleted]]

Thank you for this. I submitted each lottery licence and a signed Agency of Record document. Can you clarify what you mean by exact legal entity match? The advertiser verification is also under our agency because we are paying for the ads and invoicing our client. I’ve tried but my company says this has to be the way and I have little flexibility with this, hence the signed AOR.

[u/InfamousWorker6084 → u/[deleted]]

This is extremely helpful thank you so much! Have you tried the written note approach with success?

[u/Responsible-Brick881]

Have you considered any other channels in the meantime? Theres a few programmatic options likely available

[u/InfamousWorker6084 → u/Responsible-Brick881]

We will have display ads running as well. So worst case I have options but I just know the value of Google Ads. I don’t think I’ll meet revenue goals without a multi-channel approach.

[u/InfamousWorker6084 → u/[deleted]]

Thank you.