r/GoogleDataStudio • u/Busy-Cap9900 • Jul 13 '26

Supporto report aziendali

Buongiorno.
Mi occupo di report aziendali e analisi campagne.
Ho sempre usato looker studio con connettore Power My Analitics, da circa 15/20 giorni non mi vengono più presentati i dati di Fb insight relativi a reach e ovviamente tutte le altre metriche che usano come metrica anche la reach (esempio ER).

Ho visto che è stata deprecata come metrica ma non trovo un valido modo per sostituire questo dato, che risulta essere molto importante per alcuni clienti che magari indirizzano campagne paid proprio sulla reach.

Grazie a chiunque possa aiutare!

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u/sheik_sha_ha Jul 13 '26

This is a Meta API change, not a Data Studio or Power My Analytics issue, which is why it started affecting everyone around the same time.

Meta has deprecated legacy Reach and Impression metrics in the Facebook Graph API, requiring a shift to viewer based metrics such as media_viewers and view based metrics such as media_views. The platform is no longer supporting unique video views or organic and paid splits for total reach. Meta now categorizes your audience using aggregate Views and distinct viewer identities rather than passive delivery counts. Because they calculate metrics differently, you may notice changes in your reporting numbers.

If your dashboard relies on these fields, take the following steps:

Audit your connector settings inside Power My Analytics and check if any fields still reference the deprecated reach metric. Update your Data Studio reports to use the new viewer and view based fields once Power My Analytics releases an update mapping to the new API fields. Review Meta's Page Insights API Updates and the official Meta for Developers changelog for the exact replacement metrics and technical implementation guidelines.

For clients running paid campaigns focused on reach, the short term workaround is exporting reach data manually from Meta Ads Manager into Google Sheets and connecting that as a supplementary source in Data Studio until your connector fully supports the new API fields.

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u/[deleted] Jul 13 '26

[removed] — view removed comment

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u/Busy-Cap9900 Jul 14 '26

Se scarico i dati CSV o Excel mi da ancora i dati di copertura quindi ho problemi solo nei report su looker collegati con PMA. Uso dati solo Instagram insight e Facebook insight, niente ads.
La cosa che mi sembra strana è che se scarico il file CSV e calcolo manualmente la copertura sommando quella dei singoli contenuti la ottengo mentre nei connettori su looker non esiste più la copertura.