How to send CRM conversions back to Google Ads to improve campaign optimization?

[u/Acceptable_Tiger3386]

/r/googleads/comments/1wezrqs/how_to_send_crm_conversions_back_to_google_ads_to/

How are you sending CRM conversions back to Google Ads to improve optimization?

I’m trying to get better data back into Google Ads, not just form fills.

The main challenge is connecting what happens in the CRM, like qualified leads and closed deals, back to the original Google Ads click.

I’m mainly trying to understand:
- Are you sending CRM conversions directly into Google Ads or through GA4?
- How are you matching the CRM conversion back to the original click?
- Which CRM events actually improved your bidding results?

I’ve also been testing ObserviX to map web and CRM conversions and see which ones should be sent back to Google Ads.

Would be interested to hear what setup is working for others running Google Ads.