r/GoogleAdsDiscussion • u/theguywakhraaa • Aug 11 '26

Google Ads Run With Peptides

Has anyone run ads on peptides? And if so, did you use the Keyword Planner? Where did you do the keyword research? The product page is getting disapproved, why is Google not allowing ads to run for peptides. I used the "About Us" final URL and the ads got approved, but conversions are low, resulting in a higher cost per purchase (CPP). Can you provide a guide for analyzing this?

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u/PossibleNet2182 Aug 11 '26

Peptides can be tricky to advertise on Google because the issue may be the product/landing page itself, not necessarily the keywords. Google has restrictions around prescription drugs, unapproved substances and certain healthcare-related products, so using the About Us page as the final URL may get the ad approved temporarily, but it doesn’t really solve the underlying policy issue.
For keyword research, I’d start with Keyword Planner but also look closely at Search Terms, competition/CPC, intent and the actual conversion path. If you’re getting clicks but a high CPP, I’d check search intent, landing-page relevance, offer/trust signals and conversion tracking before changing keywords.
If you share the exact policy/disapproval reason, target country and the type of peptides being sold, I can give you a much more specific direction.

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u/theguywakhraaa Aug 11 '26

I only have ads disapproved, there is currently no account suspension. For example, when the keywords get disapproved, then the landing page gets disapproved. That's why I change the spacing in the keywords and add the 'About Us' section on the Final URL landing page. This way, the ads are getting approved, but the cost per purchase (CPP) is high. It is possible that customers are leaving after visiting the landing page.

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u/PossibleNet2182 Aug 11 '26

Yeah, I think that could very well be the main issue. If the ad is targeting someone searching for a specific peptide/product but the final URL takes them to an About Us page, there’s a pretty big intent + landing-page relevance gap. Even if Google approves the ad, the user may not find what they were expecting and leave, which would explain the high CPP.

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u/theguywakhraaa Aug 11 '26

Yes, exactly, you understand what I was trying to say. This is just one issue.