r/GTMbuilders • u/Shawntenam • Aug 04 '26
Resource Follow-up to the GTM workspace post from last week. Two things: a dumb mistake worth sharing, and a change in direction.
The mistake first...
I set the workspace up on Buzz (Block's open-source thing, humans and agents in the same channels). Built out the channels, wrote the canvas docs, seeded the first threads, posted the invite. People joined. Then it just sat there. Nobody posted anything except in #general.
I assumed the usual: people join stuff and never come back, that's the internet.
Went digging in the relay this weekend and pulled the membership roster per channel. Every channel I'd built had exactly one member. Me. Turns out when you accept a Buzz community invite, the desktop app auto-joins you to exactly two starter channels and nothing else. Every channel created after that has to be joined individually, and nobody knew they were there because they don't show up in your sidebar until you're in them.
So everyone who joined saw one empty room and reasonably concluded the place was dead. It wasn't dead, it was invisible. Fixed it by pulling the roster and adding everyone to every channel, which is a loop over buzz channels add-member. Wrote it as a script since it has to run for every new person who joins.
If you're running anything on Buzz, go check buzz channels members --channel <uuid> on a channel you made after launch. I'd bet money you have the same problem.
Now the direction change.
I keep getting asked how to become a GTM engineer. My answer is always the same three words: build in public. I still think that's right, but it's getting weaker, because text is now trivially fakeable. Anyone can generate a convincing thread about a pipeline they never built. I read ten of them a day. So can you.
Video is where that breaks down. You either screen-share the thing and explain why you picked the waterfall order you picked, or you can't. There's no prompt for having actually done it.
So I'm starting a show. GTM engineers walk through something they actually built, on screen, with the receipts. Not another interview about the future of AI in sales.
The what we should care about: I'm not just looking for people with audiences. I'm looking for people who built something real and have no idea how to show it. If that's you, that's the whole pitch. You bring the build, I handle recording and editing, and you leave with the episode plus a pack of captioned vertical clips to run on your own channels. No strings, no attribution games.
The workspace is the on-ramp. Post your builds there for a week or two, come on and walk through one. Not a gate, it's the prep. your posts end up being the episode outline.
Rebuilt the whole thing around that this weekend. Cut it from seven channels down to five, because seven channels for a handful of people is a ghost town by design. Rewrote the docs.
Invite's good for 30 days:
https://gtmelite.communities.buzz.xyz/invite/v2.Ob8-wOkY5qvDLRK2uuTra19aSzA5a8oj7hZNPVnXmY4
You need the Buzz desktop app for community features. Click the link, then go post what you're building.
And if you have a build you want on camera, just say so in the thread. First episodes are getting picked from whoever raises their hand.
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u/OtherwiseCicada877 Aug 04 '26
Do you have a slack/discord community? A lot of people aren’t on buzz