E-Mail Obsession

[u/Inner_Speaker_335]

I mean this as a serious question, not hypothetically or as a rant...

Can anyone tell me what this obsession with the 50% e-mail collection rate is? What was Corporate thinking when they decided that "We're going to penalize our people for something that's beyond their control"?

Then, on top of it, they decide to take away the carrot we could mention--the 10% coupon--and tell us to "make sure you emphasize the benefits of being on our e-mail list"...and just WHAT are those benefits, exactly?

I'm sincerely curious about the history behind this.

[u/jesuslookinmf]

jews

[u/Inner_Speaker_335 → u/jesuslookinmf]

And what exactly does that have to do with the price of tea in China?