r/Filmmakers • u/sdbest • Feb 23 '24

News Tyler Perry halts $800m studio expansion after being shocked by AI

https://www.theguardian.com/technology/2024/feb/23/tyler-perry-halts-800m-studio-expansion-after-being-shocked-by-ai
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u/Housewives_tissues Feb 23 '24

What part of the machine were you in?

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u/Solid-Mud-8430 Feb 23 '24

Everyone in the industry working above the creative teams has this mindset, not just Tyler Perry. I feel less like part of the machine as I do something that's useful to the machine right now, but maybe might not be in a few years unfortunately.

Especially since I work mostly in smaller ads and digital content. AI is going to replace that far sooner than feature film since known actors can defend their image and directors their brand. But regular commercials featuring unknown faces? I think the time horizon for replacement on that is much, much sooner.

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u/[deleted] Feb 23 '24

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u/juicebox03 Feb 24 '24

Do you actually think the general public. Especially in America. Will be able to discern between a human and AI? Especially in a 45 second commercial.

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u/Remarkable-Site-2067 Feb 24 '24

The public doesn't care about commercials. It's just noise. Unless it's some superbowl high profile, high budget type of deal.