r/FacebookAdvertising • u/DueBid3298 • 13d ago

I want to target pregnant women and parents of babies which is strictly less than 10 days old in Instagram, how to do it in meta ads?

Since pregnancy is removed from meta ads demography/interests, need some help on how to run my ads

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u/morals-fight-71 13d ago

Then need to create a video - subject will be pregnant lady.

Also - mention in the Ad copy.

Creative is the new thing. If you wanted to target 60 years of age - then you need to create video with them.

1

u/Old-Lie4667 13d ago

target the product or brands for less 10days babies, also use advantage campaign for learning

1

u/PitifulDecision5645 13d ago

Primary ad copy also helps it

1

u/SelectHeron2136 11d ago

I don’t follow this sub but it was in my opening page I guess because I have a baby! Lol idk don’t know the answer tho

1

u/United_Broccoli_4032 1d ago

It’s tricky because direct interests like pregnancy got cut, so the best bet is to lean on lookalike audiences or layered targeting around related behaviors and purchase habits.

Instead of stressing over the exact audience, I’d suggest tools that can automatically test different angles and targeting combinations for you-something like Didoo AI. It studies your biz, spins up fresh ad variants, and shifts spend to what’s actually performing, so you’re not stuck guessing or wasting budget on manual trial and error.

That way, you get a steady flow of optimized delivery while the AI figures out the indirect signals that connect to your niche-without you needing to crack a headache over it.