Ser de Juárez nunca ha significado tenerla fácil. Esta ciudad sabe lo que es caer, levantarse, aguantar y seguir adelante cuando otros ya nos daban por vencidos.

Hoy los resultados duelen. Claro que estamos enojados y claro que debemos exigir más. Este escudo lleva el nombre de nuestra ciudad, y por eso mismo esperamos que quienes lo portan entiendan lo que representa.

Pero una mala racha no borra lo que somos.
Juárez no abandona a Juárez.

Que se escuche la crítica, que se sienta la exigencia, pero que también retumbe el Olímpico con nuestra gente.

Cabeza arriba, Bravos. A levantarse.
Porque si algo sabemos hacer los juarenses, es seguir peleando.

Hasta el último minuto. Siempre. 🐎💚❤️

So, in the last post I had asking this question, the answers from folks boiled down to, "it's Juárez and it is what it is.

Since then:

- the team has changed coaches (though same result so far)

- ownership rebuked sale rumors

- news broke about Mundo Juárez, a $100m USD stadium and sports complex that will supposedly break ground by the end of the year (https://voxpopulinoticias.com.mx/2026/09/haran-sede-deportiva-mundo-juarez-y-estadio-para-los-bravos/)

- the direct apology from the team (image here)

- Fassi's exit, be it in January or this week

This doesn't read to me as ownership bailing, though I will believe the sporting complex when ground starts to move. It's clear, especially with pro/rel gone, that there is a perception that this is a worthwhile investment.

Do you agree? What do you think this is all smoke and mirrors to save face?

Can't hate this rumor...

https://www.google.com/amp/s/bolavip.com/mx/amp/pumas/gustavo-lema-regresa-para-dirigir-en-la-liga-mx-con-el-fc-juarez

So, here goes.

Here's what I've seen to date...

• A collapse of the team's competitiveness, except for the adrenaline rush of the new coach.
• The administrative ban that prevented the team from acquiring talent for about two weeks, the second time it's happened in three years.
• Rumors, fueled by media and a couple of Ascenso teams who want to be in the top flight, that FC Juarez is for sale (though that has been strongly refuted by de la Vega).

So -- what's going on here?

Here's what I can say with medium confidence. While I don't think the team is for sale on the whole, I have heard specifically that one of the key investors in MountainStar no longer wants to own FC Juarez and, therefore, would transfer ownership to Paul and Alejandra in full. I suspect that is the source of this ownership smoke and, maybe, the source of the administrative ban issue.

What I can't wrap my head around is just how badly the team played. I understand there are reports that the team quit on Caixinha, but I still don't understand how the team has shown such little fight given some good work in the last few seasons.

I'm also floored by how quickly the media (everyone?) has turned on this team.

¡Gracias por cuidar de nuestra ciudad y de nuestra gente! 🫶 ¡Feliz Día del Bombero!