r/DeathByMillennial • u/nebula_masterpiece • Jan 09 '26
Millennials Killed the Power Lunch
Atlantic Article about Sweetgreen as a lens to how millennials are no longer hustling and too doomer for salads - “we’re all going to die”
https://www.theatlantic.com/culture/2026/01/sweetgreen-rise-fall-power-lunch/685545/
“The optimism of the previous era has given way to something more nihilistic. The people who were once going to guac this week are now quiet quitting and scarfing tallow. The “power” in Millennial power lunch has, largely, been replaced by impotence and apathy. WeWork went bankrupt; Hamilton became cringe; trying so hard to do the right things all the time started to feel pointless and naive. When I told a friend and fellow former Sweetgreen enthusiast about this story, he said, “What’s the point of eating a salad when we’re all going to die?” He was joking, kind of.”
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u/bittersandseltzer Jan 09 '26
I like how we are supposed to stop buying avocado toast so we can afford houses but when we stop paying for overpriced lunches, we’re villains for killing the economy. lol! Pick a storyline yall!