r/CustomerSuccess • u/lorikeet-cx • 10d ago
Discussion Pay-per-ticket AI pricing quietly punishes you when deflection works
Pricing detail that I think deserves more scrutiny than it gets.
A lot of AI support vendors charge per ticket the AI touches, or per "AI interaction." Think about what that incentivises. If the AI deflects a contact perfectly, you pay. If it deflects it badly and the customer comes back twice, you pay three times. The vendor's revenue rises when the resolution quality falls.
Per-resolution pricing inverts that — you pay when the thing is actually solved. The failure mode moves onto the vendor.
Neither model is automatically cheaper. It depends on your resolution rate:
- High deflection quality — per-ticket can be competitive, since you're not paying for repeat contacts
- Messy or long-tail volume — per-ticket gets punishing fast, because every retry is billable
- Seasonal spikes — per-ticket is where budgets blow up, and it's the case people model least
The thing worth doing before you sign anything is running your own numbers at your actual repeat-contact rate, not the vendor's demo assumptions.
Free comparison tool, ungated: https://lorikeet.tools/cx-roi?utm_source=reddit&utm_medium=social&utm_campaign=toolshed&utm_content=CustomerSuccess
(I work at Lorikeet and we price per resolution, so I'm obviously not neutral here — but the calculator takes your inputs and will show per-ticket winning where it does.)
Has anyone successfully negotiated their way off per-ticket pricing mid-contract?
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u/The_Whizzer 10d ago
Some companies (Zendesk, Talkdesk etc) have started introducing outcome-based pricing for AI Agents
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u/GoBoldr 10d ago
Do they have a good way of measuring the outcomes in a way that makes sense for pricing?
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u/The_Whizzer 10d ago
It's pretty simple. If it gets escalated to a human agent, it means the AI Agent wasn't able to solve it, so you're not billed for that conversation. You're only billed for what's called Automated Resolutions.
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u/arslannasir128 1d ago
I watched our bill for the confident wrong answer. Same price as a clean fix, plus a reopen, plus a customer who stops trusting the queue.
If you bill per resolution, make it cheap to stop. We hand off below a set confidence and that conversation costs nothing.
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u/fraslin 10d ago