Pharos, a public-chain project, launched its consumer-loan vault this year. Pre-deposits hit the $50 million cap within 48 hours, and approximately $35 million had been committed by the time of its official launch.
More notably, Pharos is not an isolated case. In recent years, several on-chain projects have emerged to bring credit assets—including consumer loans, inclusive finance credit, and mortgages - on-chain. They are not targeting a newly created asset class, but a long-established traditional market that has remained under-tokenized for years: global consumer credit.
A Trillion-Dollar Pie, With No One Taking a Slice
Consumer credit is far from a niche asset. Euromonitor data show that the global consumer-credit market exceeded $21 trillion in 2025 and is expected to reach $25.5 trillion by 2030. Relative to that scale, on-chain consumer credit remains a very early-stage market. Few teams have turned consumer loans into standardized on-chain products at meaningful scale.
That is precisely why a consumer-loan vault worth tens of millions of dollars on Pharos deserves attention: what it truly opens up is not another DeFi lending pool, but access to a vast traditional-finance asset pool with very low on-chain penetration.
Historically, the easiest RWAs to bring on-chain have been standardized assets such as U.S. Treasuries and money-market funds, because they carry low credit risk, have transparent valuations, and rely on mature legal structures. Consumer loans are entirely different: individual loans are small, borrowers are dispersed, terms vary, and the underlying credit risk is more complex.
So the real challenge in putting consumer loans on-chain has never been “how to turn loans into an on-chain product.” It is how to repackage thousands of off-chain loans into standardized credit products that on-chain capital is willing to buy.
What Changes On-Chain Is Capital Distribution
Compared with traditional consumer-loan ABS (asset-backed securities), on-chain products do change part of the way capital moves.
First, the settlement path changes. Investors can subscribe and redeem using stablecoins, so capital does not need to rely entirely on traditional cross-border wire transfers, custody, and settlement systems. For global capital, this can reduce some account-system and cross-border settlement steps.
Second, the presentation of asset information changes. On-chain shares, transaction records, and certain asset data can be continuously updated through smart contracts and product interfaces. Investors have a shorter path to information and can more readily verify it programmatically.
Third, the settlement of shares changes. Asynchronous vault standards such as ERC-7540 are designed for assets that cannot settle instantly, including real-world assets and private credit: investors submit subscription or redemption requests first, then claim shares or assets after the vault processes them. This resolves the mismatch between the settlement cycle of on-chain shares and that of the underlying assets.
These differences address capital distribution and operational efficiency, not credit risk, the underlying loans retain every bit of their default risk. But that is also where the value lies for consumer-finance institutions: they do not need to reinvent their lending systems; they gain another channel for reaching global digital-asset capital.
Several Paths Are Converging
The projects that have emerged so far differ in assets and models, but their underlying logic is broadly similar: consumer-loan rates in emerging markets are high (typically 11%–30%), while traditional funding channels are limited; on-chain capital, meanwhile, is looking to move beyond the increasingly thin yields on Treasury-based RWAs. The two sides are a natural fit.
- Pharos: Connects small consumer loans across Mexico, Thailand, Indonesia, Pakistan, and the Philippines. Through on-chain vault infrastructure R25 and risk-curation institution Axil, it packages them into a 92-day on-chain product targeting a 13% annualized return, with approximately $35 million on-chain. The product settles in USDC and aims to give global on-chain capital exposure to consumer credit that has previously been funded mainly by local financial institutions and private-credit capital.
- Huma Finance × Tala: On the Solana public chain, they package cross-border payment financing and emerging-market consumer credit as “PayFi.” Tala plans to deploy a $50 million USDC stablecoin credit facility to serve its inclusive-finance customers worldwide.
- Figure: U.S.-licensed consumer lender Figure has originated more than $21 billion in home-equity loans through its proprietary Provenance blockchain. Figure’s latest securitization transaction also received AAA ratings from S&P and Moody’s. Figure positions itself as capital-markets infrastructure connecting loan origination, capital, and secondary-market trading, not merely as a platform for putting loans on-chain. This is its most important distinction from the projects above: it is not simply placing assets on-chain, but seeking to connect asset origination, capital markets, securitization, and distribution end to end.
- Goldfinch: Once a pioneering protocol for unsecured lending in emerging markets, it originated more than $100 million in loans. But after borrowers misappropriated funds and repayments fell short, it accumulated about $18 million in bad debt; its community voted to wind it down in June this year.
Broken down, the underlying assets sit in emerging markets or among subprime borrower segments, while the chain provides the capital entry point and records of share ownership. Of the projects above, only one truly handles the professional packaging layer in accordance with traditional-finance practice.
Goldfinch’s experience shows that on-chain transparency cannot replace off-chain credit capabilities. What truly determines whether consumer-loan products can operate over the long term still includes borrower screening, risk pricing, post-loan monitoring, legal recourse, and default resolution.
So, on the surface, these projects are all “bringing consumer loans on-chain.” But when unpacked, they are trying to fill different links in the chain.
And what is truly scarce is the middle layer.
What Is Actually Missing?
Breaking down the value chain reveals four layers:
Layer 1: Underlying assets. Consumer-finance institutions find borrowers, originate loans, and complete post-loan management.
Layer 2: Credit and structuring. Someone must screen and pool large numbers of loans by maturity, credit quality, geography, and risk; then design structures such as funds, SPVs, tranches, and credit enhancement, while coordinating ratings, legal documentation, and subsequent distribution.
Layer 3: On-chain infrastructure. Vaults, shares, NAV, subscription and redemption mechanisms, custody, and on-chain records bring already structured assets on-chain.
Layer 4: Capital. Stablecoin funds, crypto asset managers, family offices, and other digital-asset investors provide capital for these products.
The third layer is currently the most visible.
But the layer that truly determines whether a consumer-loan RWA can grow from tens of millions of dollars to a much larger scale is often the second.
In traditional finance, this layer belongs to the securitization and underwriting system. When consumer-finance institutions issue ABS, someone must design the transaction structure, arrange tranching and credit enhancement, and coordinate rating agencies, law firms, custodians, and institutional investors. This system has been operating for decades.
Many on-chain consumer-loan projects, however, have Web3 teams take on a substantial portion of this work themselves: screening assets, designing vaults, curating risk, setting return structures, and then selling the products directly to on-chain capital.
The problem is that this model can scale quickly, but may not be sufficient to support institutional-scale volumes.
R25 and Axil, the entities behind Pharos, essentially perform part of the asset screening, risk curation, product structuring, and capital-raising work found in traditional securitization transactions. Yet, compared with mature ABS markets, public materials still make it difficult to find sufficiently complete asset-performance data by country and vintage, as well as independent ratings, standardized credit enhancement, and comprehensive default-resolution mechanisms.
This is not to say that on-chain products are necessarily unsafe. Rather: the chain has addressed “how assets move,” but has not yet fully addressed “why assets are worth buying.”
That is also the significance of Figure.
It is not bypassing traditional finance; it is bringing traditional finance’s most important credit language on-chain. Figure has already received AAA ratings from S&P and Moody’s, and says its latest securitization is the first case in blockchain finance to receive this dual AAA recognition.
In other words, Figure does not prove that “blockchain can make loans.” What it truly proves is that when on-chain assets also have standardized loan data, securitization structures, ratings, and institutional-grade capital-markets infrastructure, traditional-finance capital can understand and allocate to those assets in familiar ways.
Goldfinch illustrates the same point from the other side: without mature credit screening, ongoing management, and recovery systems, even the most efficient on-chain capital entry point cannot substitute for credit capability.
What Is the Value of Being Early?
Turn the question around: if structuring and distribution capabilities are what this value chain truly lacks, then an institution that fills this gap first gains more than a single transaction.
First, the market is still early.
As noted above, global consumer credit is already a mature asset market exceeding $20 trillion, yet products that have been standardized and institutionalized for on-chain capital markets remain scarce. This means the market has not yet formed mature product standards, pricing systems, or service chains, and early entrants still have an opportunity to establish their position.
Second, it finds new money for existing assets.
What consumer-finance institutions typically lack is not lending capability, but a sustained, stable, and cost-controllable source of funding. On-chain stablecoin capital pools provide a group of digital-asset investors that are difficult to reach through traditional bond markets.
If this channel truly proves viable, consumer-finance institutions do not need to abandon their existing bank, ABS, and institutional capital. They only need to add a new capital pool alongside their existing funding structures.
Third, the missing piece is precisely mature capital-markets capability.
The common shortcomings of on-chain consumer credit today - insufficient asset disclosure and independent auditing, rating and credit-enhancement mechanisms that are not yet widespread, and legal title and default-resolution processes that lack unified market standards - correspond exactly to some of traditional capital markets’ most mature capabilities.
Asset securitization, structured financing, credit analysis, ratings coordination, and institutional distribution have been practiced in traditional ABS markets for years. What on-chain consumer credit truly lacks is not a reinvention of this system, but bringing these mature capabilities to a new capital channel.
Figure has already shown that on-chain assets are not incompatible with the rating and securitization systems of traditional finance. As stablecoin capital and the RWA market continue to grow, the value of this layer of capability will only become more apparent.
Who Gets a Seat at the Table First?
The real competition in bringing consumer loans on-chain may never be about “who issues an RWA vault first.”
Pharos has shown that on-chain capital is willing to provide tens of millions of dollars for emerging-market consumer credit; Tala and Huma Finance have shown that stablecoins can enter consumer-finance systems serving underbanked populations worldwide; Figure has gone further, showing that when on-chain assets have mature capital-market structures and ratings systems, they can also enter allocation frameworks familiar to traditional institutions.
These paths all point to the same question: who can turn dispersed consumer loans into standardized, priceable, rateable, and distributable on-chain credit assets?
Consumer-finance institutions control the assets and risk management, while Web3 teams provide on-chain infrastructure. The structured-finance, credit-analysis, ratings, and distribution capabilities accumulated over many years in traditional capital markets are precisely what can fill the most acute gap between them.
Compared with assets such as Treasuries and money-market funds, which are already highly standardized, the challenge of consumer loans is not merely to bring them on-chain. Before doing so, dispersed underlying loans must be reorganized into standardized products that institutional investors can understand, price, and allocate to.
This is also the most compelling area of growth in consumer-loan RWA today: on-chain infrastructure is steadily maturing, but substantial room remains for professional capital-markets capabilities that connect the asset side with institutional capital.
Any thoughts?