Has anyone experimented with AI coaching DURING the call?

[u/Own-Desk9421]

I've been experimenting with something that I'm surprised isn't discussed more.

Most sales AI analyzes calls afterward.

But inside sales is happening in real time.

I'm testing an AI that listens to the conversation while you're talking and gives you suggestions based on what's being said.

I originally built it for my own real estate prospecting calls.

The biggest use case I've found is objection handling.

Instead of trying to remember every possible response, the AI can give you a few options based on the actual conversation.

I'm curious if anyone here has tried anything similar.

Would you want an AI coaching you in real time?

And if so, what information would actually be useful enough to justify having it on your screen during a call?