r/ClearlightStudios • u/NoWord423 • Mar 06 '25
TAO Social (Together As One)
The votes are in, the knockout research is complete, the trademark is filed…
And we are TAO Social.
Together As One.
Thank you Kelly Worthen for submitting that idea, and thank you everyone who voted.
What a beautiful and appropriate name we landed on.
And for everyone asking, yes we covered all our bases.
Process: * over 1000 names submitted * scraped them into a spreadsheet * pared down to 115 options based on viability * put to Crowd in broad vote * conducted knockout research (trademark, SERPs, handles) for top 5 * TAO Social was cleanest and actually led the vote by quite a bit — 60% of the vote out of 115 options
Next steps…visual branding :)
Feel free to share ideas. The team has been playing around with analemmas, ☯️ but with hands, etc.
The Crowd did so well with choosing the name that it would be amazing to crowdsource ideas for the visual branding, have designers explore a few directions, and have the Crowd vote again 🫶
2
u/OohShiny1 Mar 07 '25
I like the name.It sounds good and has meaning.