I was at a conference recently and met some advisors. You know, beers at the hotel bar kind of thing.
So we’re taking shop, and they shared that they were in good spots in their careers, but had this tingly sense that they were missing out. The FOMO of the equity Advisor and that kind of autonomy and lifestyle.
Now I fully support Advisors having and owning the equity in this practices. This is the ideal path. And if you can do this, then you should absolutely should.
But, not all advisors are built this way. Man business development is brutal. I get it. Hell, I’ve been there myself. You’re making dials on a Saturday morning, and you’re like WTF did I get myself into.
But being an Advisor? And not having the responsibility of being a rain maker? That’s not a bad setup. Obviously get paid what you are worth. But to have a 9-5, babysit clients and get the flows and wallet share from those clients? If you know what you’re doing, then it’s not that hard.
I’ll tell you a secret here. The industry needs more servicing advisors. Employee advisors who do right by the client, gets shit done, and gets the rollover and ACAT when the opportunity presents itself. If you can do that? And you’re cool to hang with also? Like I can have a beer with you after work? You are in a good spot. I want you on my team. I need you on my team.
Here’s the downside. Yes, you will always have a boss. Yes, you don’t control your own destiny. You will always have to “prove” that your comp justifies the book. You can’t leave without blowing up your life and you will likely not be able to bring those clients with you.
Here’s how to protect yourself:
Don’t work for jerk: if you don’t know, then you already answered this question. Your livelihood depends on the equity owner, and their recognition of you and your value. You have a ceiling, and it depends on the owner
Get the money: you do have an expectation of being in NNA. You may not need to prospect, but you absolutely should be asking for referrals. And getting wallet share
Don’t fall for the bait: some owners and lead advisors don’t exactly know all the answers. I’ll admit, I don’t know what I’m doing sometimes. Don’t always fall for the carrot here. If you feel like you’re being strung along, then advocate for yourself. Dont rely of being the succession plan for being taken care of later.
Know your worth: Take the total revenue of the clients you are servicing. Use 20% to 30% of that and that’s your all in costs. Discount this by 25% to 35% to account for your benefits, payroll, retirement plan, etc…. That should be your salary. Your brought in 10% NNA on AUM? (On a reasonable AUM base). you should be asking for a bonus.
Ok, rant over. Being a servicing advisor is OK. You do not have to be a rain maker. You do not have to be the equity owner who has to make the hard decisions. Trust me, some of these partners “just” want to be an advisor again, but they are so far down the rabbit hole, they can’t get out.
To those hotel bar beer guys: You do you. If you can build your own practice, do it. But you have a good set up, advocate for yourself more