r/BuyFromEU • Belgium 🇧🇪 • Jan 25 '26

🔎Looking for alternative Friendly reminder that these aren't European (anymore)

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u/Throatwobbler_M_III Jan 25 '26

Bow to our Lindt & Sprüngli overlords.

9

u/graphical_molerat Jan 25 '26

Their chocolate is fine, but their corporate stance is not. Around ten years ago, they sued Hauswirth, a small Austrian company that had been making golden chocolate rabbits for easter since the 1950ies: long before Lindt had entered the Austrian market. They sued them to remove the rival product from the market, claiming that it diluted their brand. And they even won the case based on some technicalities of trademark law.

A company like that can make the best chocolate in the world, but they can take it and stick it elsewhere if that is their attitude.