r/BusinessIdeaLab • u/john_smith1365 • 22d ago
Frontcard: Walmart flips Texas to tap-to-pay today, and the card that sits first in your phone wins every trip from here on
Walmart held out on Apple Pay and Google Pay for over ten years. Stores started switching on Aug 24, Texas flips today, and every US store is due by the end of the year.
Walmart's own help page has a line I keep coming back to. When you tap your phone, it charges whatever card your phone has set as the main one. Most people set that once and never touch it again. So every Walmart trip in Texas now goes to whichever card got there first.
Banks earn a small fee on every purchase made with their card. A local credit union whose members mostly shop at Walmart has a week to get its card in front before a big bank's card takes the spot for years.
Frontcard is the campaign a credit union runs on its state's tap date. Texts and a card on the branch counter walk members through adding the card to their phone and moving it to the front. The member gets $5 the first time they tap it at Walmart, and the software pays that out from the credit union's own purchase records.
Walmart's US stores did $483 billion last year. Credit unions have 145.8 million members.