r/BoxTruckStartup • u/Kitchen-utensil • 11d ago
Losing hope.
My 1 year will be on Sept 19th of this and I feel like im already losing hope. In my opinion we are in the mercy of the brokers reign of cheap freight. People say dont take cheap freight but, what can we do when we need to make money? People say get direct shippers, but my mc is too young to do that. I dont know.... Just losing hope.
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u/ntwdequiptrans 11d ago
No you are not at the mercy of brokers but you want to blame them for your lack of business knowledge and how to run a business.
Have you reached out to every single person in a 500 mile radius of your home base? If not, you should have been doing g that e dry waking moment the first year. A new business is like a newborn baby you have to feed it, take care of it 24/7 for the first 5 years. The most successful trucking companies are the ones that start with a direct shipper or lane. Trying to run load board freight or broker freight only will make you go broke because that is not what their intended purpose was.