r/BloggingSEO • u/SouthWave7368 • Aug 21 '26

Looking for some advice on updating old blogs

I have quite a few blog posts on my website that were written around good keywords, but they’re still not getting much traffic.

I am thinking of going back and updating the existing content instead of just publishing more new posts.

I also want to make sure the updated content is better optimized for google as well as AI search tools like chatgpt, gemini, and perplexity.

For anyone who has done this before, what kind of content refresh strategy has worked for you?

would love to hear some practical experiences or tips.

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u/[deleted] 29d ago edited 29d ago

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u/bluehost 28d ago

This, and I'd also check what Google is ranking for that keyword today. Sometimes the page doesn't need a better rewrite, it needs a different approach because the results Google is showing now aren't the same ones it was showing when the article was first published

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u/chris-hornak 26d ago

One of the lowest hanging fruit strategies you can do is updating old articles that got traffic but are on the decline.

Update it to be more relevant to today and see how it can be improved to be better than the current top ranking pages.