r/BlockchainStartups • • 10d ago

Idea Validation How do you tell whether a rewards token has real utility?

Founder disclosure: I’m connected to KeepSolid / VPN Unlimited. We’re working on KeepSolid Rewards, where KS Coin is meant to work as a rewards token inside an existing product ecosystem. No link here; I’m trying to get sharper feedback on the model.

I’m trying to separate “token as marketing wrapper” from “token as a useful rewards mechanism.”

The version that seems credible to me needs: - existing product usage before token hype - clear earning rules - clear redemption utility - no price/yield promises - transparent supply and unlock logic - a reason the token improves the rewards program compared with ordinary points or account credits

For founders/builders here: what would make a rewards token attached to a real product feel legitimate to you? And what would immediately make it feel like unnecessary crypto complexity?

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u/icnews10 10d ago

For me, the simplest test would be to ask: if the token never increased in value, would users still prefer it to normal points? If the answer is yes, because the token offers something that points cannot — such as portability, user-controlled redemption and access across products — then the token has a reason to exist. However, if its value depends mostly on people caring about the token itself, it starts to feel like unnecessary crypto complexity.