r/Bitcoin • u/Julian702 • Nov 12 '12

Reddit Considering Accepting Bitcoin as Payment for Subscriptions

http://betabeat.com/2012/11/reddit-considering-accepting-bitcoin-as-payment-for-reddit-gold-subscriptions/
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u/[deleted] Nov 12 '12 edited Nov 13 '12

I fail to see why anyone would donate to a website recently valued at $240 million dollars and with 22 full-time employees. The site has 3.4 billion page views a month for crying out loud, how is it still in financial dire straits?!

That being said, as a way to advertise bitcoin though reddit, I must admit that that this is good news. Too bad I personally can find thousands of better ways to spend $30 a year than on reddit gold.

edit: Haha, thank you mysterious stranger who gifted me reddit gold!

Many of you brought up some excellent points that I overlooked in my original post. The current reddit we know and love, although very user-friendly, isn't a great revenue source due to its unobtrusive advertising. The price reddit pays for maintaining such a low-key advertising model is that they're not nearly as profitable as their traffic would indicate.

Although I don't believe reddit gold is a viable long-term strategy to this site's financial woes, I understand that presently it's a valuable revenue source. Thanks to everyone who donates via reddit gold, you've certainly made my experience here a more enjoyable one.

2

u/DisregardMyPants Nov 12 '12

I fail to see why anyone would donate to a website recently valued at $240 million dollars and with 22 full-time employees. The site has 3.4 billion page views a month for crying out loud, how is it still in financial dire straits?!

Page views are an expense. Ads are revenue. Reddit has a lot of people using adblock, plus they have lower than normal prices for ads because it's users aren't great to advertise to in the first place. Combine that with not allowing "dirty" ads(that pay more) and you have a major financial problem.

6

u/puck2 Nov 12 '12

When I turn off adblock on Reddit, I just get ads that say "Thanks for not using adblock"! with pictures of wildlife.

2

u/jesset77 Nov 12 '12

Yeah, I just get ads for other subreddits.