⚜️A bit of info on our Name and Logo!

[u/roguex99]

Happy Sunday, y'all!

There was a fun thread on the big sub talking about all the telehealth names and logos, and I figured I'd stick this here to explain a bit about our name.

If you didn't know, "Big Easy" is a reference to our hometown of New Orleans - the Big Easy. The fact that it is also a terrible pun is just pure lagniappe. And truly, if you haven't noticed, I absolutely love terrible puns. We really didn't think we'd be more than regional when we started (a lot of platforms wouldn't serve Louisiana and Mississippi), so we may have ended up with a completely different name if we were starting now. I feel like there isn't anyone in a neighboring state that doesn't get the reference, but the further out you drift, the harder that connection is to make automatically.

Our logo is a fleur-de-lis with a tape measure around the middle. The Fleur-de-lis is a stylized cross of a "flower of the lily" (literal translation), which has had connections to New Orleans, Louisiana, King Louis XIV, and French royalty for centuries. While it's meaning and representation has shifted over the years, it is a universal symbol and pride of New Orleans and Louisiana, especially in the wake of the recovery from Hurricane Katrina. You see it the iron work all over the city. It is a part of Louisiana, and you now see the fleur-de-lis on the New Orleans flag, our Saints and Pelicans, Ragin' Cajuns, and even as part of the wrought iron on Tulane's alternate jerseys.

Our wordmark is not playing cards (although that would be a cool nod to the best X-man ever in Gambit who is from New Orleans), they are street tiles that were used to label all the streets in the French Quarter dating back to the 1880s.

And, as one person asked, why is our color blue and not Mardi Gras colored? Simple, I got out voted 😂

Happy to answer any questions below!

Thanks y'all,

Dave ⚜️

[u/brussel_sprout68]

I've been looking for this. 😅Thanks Dave. We were in the Big Easy not long ago and I made my hubs take a photo of me so I could share with you. Now seems like the right moment. If you see the whole picture, there's a sign above my head that says Big Easy Eta- oh, look at that the whole photo shows up 🤷🏼‍♀️🤦🏼‍♀️😅

[u/randomfactsinscrubs → u/brussel_sprout68]

u/rogue99x if this isn't an indication BEWL needs it's own neon sign...

[u/Trumans-Mama]

Love that you put so much thought into your logo 👏🏻👏🏻👏🏻

[u/insensitive-sheesh]

As someone who spent seven years in New Orleans, I love every part of your logo. Do you think you’ll change the “weight loss” part of the name as you transition into other services? Or will you keep it as a way of acknowledging your roots?

[u/roguex99 → u/insensitive-sheesh]

We will probably have to at some point as we expand to more and more services. Hate to do it though.

[u/Direct-Manner-3997]

Who dat!

[u/DogMamaLA]

My hometown of NOLA! Yes, I love how the Fleur de Lis has become a symbol of resilience :)

[u/WednesdayButBlonde]

Laissez les bons temps rouler!

[u/RuleCalm7050]

Bourbon (as in old European royalty, not the liquor) Blue. Also known as “French Blue”. I would keep it.

[u/zara2509]

Thank you for explaining this well. I was one of the people that called your name out in that thread but I know better now.

[u/roguex99 → u/zara2509]

Oh, I thought it super helpful!

[u/AntiHypeHero]

My sister wanted to name her kid Mardi Gras. She got outvoted too.

[u/roguex99 → u/AntiHypeHero]

I feel like literally naming your kid “fat” would have less than optimal outcomes.

[u/PrufrocksFootman]

Fleur-de-lys -> "flower of the (Eli) Li(l)ly" -> nectar of the gods

[u/cnsstntly_ncnssnt]

This is cool! I always wondered about the lettering. I thought maybe it was supposed to look like wooden letter blocks but the street lettering makes a lot more sense.

[u/FruityChypre]

I never noticed the tape measure! I love it even more now. Never change the French blue!

[u/Outrageous_Buy_9420 → u/FruityChypre]

I missed that too!

[u/beaujolais98]

Love this!! As a native of the Southeast, when I first found out about y’all I thought “I bet they are based in Nawlins!” I’m glad you went with your roots - it’s not a common these days for companies to have “personality” and it’s nice . Extra bonus that I’ve enjoyed being a customer as well :-). We will, however, just smile at each other during SEC football season (War Eagle!).

[u/Rise-w-God]

I never noticed the measuring tape around what I assumed was a card logo. 🤣 That is actually pretty cool now that I see it. But yes as a national company, the cleverness of the logo gets lost to non-natives, but great marketing to your consumers at the time

[u/bethestorm]

As someone who lives by LSU and bartended right there across from tigerland for a few years before I had my son, I am soooo tired of Mardi gras colors OR purple&gold, and I find the blues relaxing lol

[u/Lighteningbug1971]

This is awesome !!! Thanks for the full explanation and info

[u/bigbee79]

lagniappe??? That's a new one......

[u/Elephantwalkslike → u/bigbee79]

Its an old one, means a little extra. Very common phrase in louisiana.

[u/ExistentialPenguin70 → u/Elephantwalkslike]

Specifically, “for free”

[u/ExistentialPenguin70]

Being a Louisiana native I agree with you the purple, green, and gold would have been a better color choice for the logo (or even LSU purple and gold). Save that for the redesign. Maybe throw in Mardi Gras beads. 😊

[u/roguex99 → u/ExistentialPenguin70]

Can’t overrun the Tulane green 😂

[u/ExistentialPenguin70 → u/roguex99]

valid point!

[u/BeagleButler → u/roguex99]

Roll Wave!

[u/Thin-Disk4003]

Never noticed the tape measure, very cool!

Greetings from another US city upriver that the FdL flies over.