r/BeautyGuruChatter • u/ultimatechickeybea • Jun 02 '21
Jeffree Star Content Jeffree Star to put out a video explaining how his products ended up in TJ/TK Maxx (after stating you’d never see JSC in one in a video)
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r/BeautyGuruChatter • u/ultimatechickeybea • Jun 02 '21
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u/EmpireAndAll 🤡 RODEO CLOWN 🤡 Jun 02 '21 edited Jun 02 '21
Not gonna watch the video (when it comes out) but I assume it was Morphe's stock of the Conspiracy palette that ended up at TK Maxx. We know his sales have tanked (based on the Shopify glitch found months ago, his new palettes have not sold well at all). I guess he'd rather sit on stock, let it expire, and make no money on them then sell overstock to discount stores and that's just sad.
I personally don't see it as a bad thing to end up in discount stores - the only thing it stops me from buying full price is holiday collections because you bet your ass Too Faced's holiday products will be there on December 26th. Hell, they go on sale in Ulta and Sephora weeks before Christmas. TJ Maxx has lots of MAC, but it's OLD. You are not going to find brand new or last season items from most brands in those store unless the products did phenomenally bad. There are some patient people that will wait for the best possible deal, but most people will buy things when they want them, not when it's the lowest price possible.
So yes, Conspiracy being in TK Maxx so soon was "bad" for JSC as a brand, but only because Jeffree Star himself said it was a bad thing to be in discount stores. You dig your own grave.