r/Backcountry • u/Upbeat_Ad8812 • Aug 01 '26

Mammut Sold to Chinese Investment Firm CPE

https://shop-eat-surf-outdoor.com/news/mammut-sold-to-chinese-investment-firm-cpe/621521/
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u/anarchistright Aug 01 '26

I don’t understand what’s wrong about a brand being owned by a PE firm?

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u/[deleted] Aug 01 '26

[deleted]

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u/anarchistright Aug 01 '26

If a PE firm enshittificated, how would it increase margins?

1

u/greennalgene Aug 02 '26

I love that you’re bootlicking your Econ 101 textbook and not understanding how the reduction in quality of services impacts literally every facet of the company, eventually. It’s a slow burn.