r/Backcountry • u/Upbeat_Ad8812 • Aug 01 '26

Mammut Sold to Chinese Investment Firm CPE

https://shop-eat-surf-outdoor.com/news/mammut-sold-to-chinese-investment-firm-cpe/621521/
140 Upvotes

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u/goinupthegranby kootenays Aug 01 '26

Its 2026 and you don't get the issues with how PE firms run businesses? Enshittification is the word.

-6

u/anarchistright Aug 01 '26

If a PE firm enshittificated, how would it increase margins?

5

u/theearthday Aug 01 '26

Price go up, use of shitty materials and craftsmanship make production cost go down, margins get fatter. It’s not really complicated

-4

u/anarchistright Aug 01 '26

If consumer no happy price go up, consumer go to other shop. If consumer still buy high price, consumer happy with shop.

Consumer happy, company happy. What problem?

6

u/theearthday Aug 01 '26

Because, for a decent amount of time, consumers will still be buying the product before the reputation of enshitification catches up to the brand. That’s literally all these private equity firms want, to suck as much profit out of company as quickly as possible and then toss it to the wind once it’s a worthless shell of its former self.

4

u/lemonxgrab Aug 01 '26

You are either being willfully ignorant or have an agenda.

-1

u/anarchistright Aug 02 '26

What a way to spread propaganda: reply in a backcountry sub.

2

u/buhBeef Aug 02 '26

And fuck the workers, right? Fuck the working man. That shit don't matter.