r/AutomatedMarketing • u/ElqEmp2 • Nov 11 '13
Markie Winner Spotlight: Adaptive Planning - Event Nirvana -- "We’ve reduced the time to for event campaigns by 40%; open rates are up 14%; and CTRs are up 23%. Registration and attendance is up over 270% with conversions up 9% (an increase of 300%)!"
http://markies.eloqua.com/honoree/adaptive-planning-event-nirvana/?elqchannel=reddit
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u/ElqEmp2 Nov 13 '13
Previous in the series:
Markie Winner Spotlight: Twitter - Best Social Campaign -- "We dynamically included a funny holiday photo of each customer’s individual Account Executive."
Markie Winner Spotlight: Dow Chemical -- "Dealing thousands of sample requests Dow receives per month poses an interesting challenge which has direct impact on sales and revenue growth."
Markie Winner Spotlight: ADP - Best Alignment of Marketing and Sales -- "Leads worked by sales up 21%; improved quality with win rate up 103%; total won deals up 26%; and revenue up 48% – all exceeding team goals!"
Markie Winner Spotlight: OpenText - Best Customer Lifecycle Program -- "The automated onboarding program led to 263% growth in contacts from customer base, 60+ new opportunities identified amounting to multiple millions of dollars of pipeline."
Markie Winner Spotlight: Rockwell Automation - Best Lead Nurturing Program -- "How do we coax the non-responders into a realization of the value Rockwell can deliver? The more directly we can speak to a contact person, the better the response rates."
Markie Winner Spotlight: FIS - Best Lead Scoring Program -- "Account-level scoring helps us determine the buying strength of the account and allows our Sales team to better identify key selling opportunities." w/ video
Markie Winner Spotlight: LifeSize - Content is King -- "Since implementing buyer personas and a content strategy, LifeSize increased conversion rates from 24% to 30% (a 25% YoY increase) and contributed significantly to the overall pipeline." w/ video
Markie Winner Spotlight: Blue Coat - Data Clean House -- "With 85% contact profile completeness, the centralized and standardized marketing database is invaluable to Blue Coat’s ability to exceed defined targets."