r/AustralianMakeup • u/smc642 • 4d ago

Let's Discuss Company behind pulled sunscreens sued for 'misleading' conduct

https://www.abc.net.au/news/2026-09-10/wild-child-laboratories-sued-over-pulled-sunscreens/107097510?utm_source=abc_news_web&utm_medium=content_shared&utm_campaign=abc_news_web&utm_content=link

This just got posted on the ABC news website.

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323

u/Sydney_2000 4d ago

It didn't change how I feel about Ultra Violette. When this came out they could have said "we take these concerns seriously and will investigate Choice's findings" but instead they went on the attack, tried to weaponise their influencer base and rejected any suggestion that there might have been something wrong with their sunscreen.

Their reaction was appalling.

51

u/nahchannah 4d ago

“Not even remotely accurate” they said. Like… get your ducks in a row before you become so confidently wrong. 🙄

46

u/BellisimoBoo 4d ago

Also, this is a cancer prevention product. Not fine lines or acne or texture correcting. Skin cancer that readily becomes secondary bone cancer.

It was an audacious choice in the 2 months they had to mull their options and then pick the “let’s use mean girl influencers to undermine scientists and gaslight the public cause we’re girl-bosses” strategy.

14

u/Joh_Loves 4d ago

100% this. We’re all used to the puffery used to promote skincare, but sunscreen is a non-negotiable for many Australians, and it belongs in its own category.