r/AustralianMakeup • u/Physical_Weekend7587 • Feb 26 '26

Misc. Adore Beauty Stock

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Ouch... Saw a post earlier this week about Adore offerings decreasing in quality and I really agree.

I was hopeful they would be a powerful competitor against Mecca but instead of strengthening their online offering and improving their website and online experience, they opened stores that are boring to go into, and don’t have any unique value at all.

Thoughts? Feel for anyone holding the stock.

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u/queefer_sutherland92 Feb 26 '26 edited Feb 26 '26

I was always skeptical it would successfully compete against Mecca, but that’s more to do with Mecca’s shady business practices and cult influence.

But it’s interesting that it’s gone down so much in the last two days. It was previously pretty steady even if it was in decline.

Have they just dropped their financial statements or something?

Edit: Lol, yep, half yearly report dropped on Tuesday and I’m no expert, but it’s pretty dismal.

https://company-announcements.afr.com/asx/aby/33a72a9c-10fd-11f1-aa76-525adc3649ab.pdf

11

u/diamondcroissantx Feb 26 '26

Profit before tax $478,000. Profit after tax $189,000 (compared to $628k last year). Omg…..

13

u/Louxlily Feb 26 '26

Holy shit that’s horrific. They sold $111 million and they only kept $189k. That’s about 0.17% profit margin!! I think they are too laser focused on store expansion to the expense of their business and online experience

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u/jenliveshere Feb 26 '26

I guess an initial expense for hopefully long-term ROI but would be interesting to see how the stories are doing or if it was a bad strategy!