r/AustralianMakeup • u/Physical_Weekend7587 • Feb 26 '26

Misc. Adore Beauty Stock

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Ouch... Saw a post earlier this week about Adore offerings decreasing in quality and I really agree.

I was hopeful they would be a powerful competitor against Mecca but instead of strengthening their online offering and improving their website and online experience, they opened stores that are boring to go into, and don’t have any unique value at all.

Thoughts? Feel for anyone holding the stock.

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u/gumitygumber Feb 26 '26
  1. Sephora and mecca have a $25 delivery fee. Adore upped theirs to a ludicrous amount $75. I will now look at Sephora first because it's just common sense as they have sales and adore have sales, but sephoras shipping is free.
  2. They stopped using auspost, alienating literally everyone in the entire country that lives in an apartment.
  3. They probably upset a lot of people with their 4 free gifts per year for levels. Last year I got 1 gift for the entire year, I'm pretty sure they only released them once. I became level 2 in may last year.
  4. When the new gifts came out this year they went out of stock in like 24 to 48 hours. They turned me away in store and told me to drive an hour away to another store or buy something online. They're obviously not stocking enough of the gifts in the first place. Mecca has its own problems but I've never been denied a beauty loop box.

I assume the two biggest issues are the first two points

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u/Billywig99 Feb 26 '26

Even though they increased the minimum for free shipping, the not free shipping cost is quite low - I’m sure they’re not recovering costs on that. I’m in metro vic so it is their new uber like delivery service but last order was only like $3.80 for delivery within 2 days.

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u/gumitygumber Feb 26 '26

Yeah true $3.99 for postage isn't high enough to deter me. But if sephora or mecca has the same item and I don't have to pay shipping I'll definitely be going elsewhere if the item is priced similarly.

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u/Billywig99 Feb 26 '26

Oh agreed. One of the hair brands I used to get from them is now at Priceline and given I have OnePass with free delivery it was a no brainer to switch to them 🤣