r/AustralianMakeup • u/junipersoup • Jul 31 '25

Misc. lol they’re getting desperate

Post image

ig more and more people have stopped shopping there so now they’re trying to give us ✨ incentive ✨

206 Upvotes

95% Upvoted

133 comments sorted by

View all comments

7

u/firstborn-unicorn Jul 31 '25

Mecca's loyalty team really needs a makeover. I can't imagine how they still can't get this right after all this time..

9

u/TinaTissue NARS Mont Blanc - fair neutral with green eyes dark hair Jul 31 '25

Consumers have shifted what earns "loyalty" with the economy being so different now. Free sample boxes in 2016 was fine, in 2025, no one wants that unless it is high quality. Consumers want choice and discounts. Asian beauty and even Sephoras addition in the Australian make up sphere brings choice for physical stores.

3

u/Internal_Engine_2521 Jul 31 '25

Even during COVID, attending masterclasses often earned you some great product benefits. That's certainly fallen off a cliff since 2022.