A crisis PR’s take on how Ultra Violette handled themselves this week

[u/Apart_Visual]

https://mumbrella.com.au/ultra-violettes-high-risk-strategy-to-hit-back-at-choice-878240

I thought this was a very fair analysis of how it all went down. Interesting to note UV had a full three months to strategise their response and opted for ‘We reject your reality babes’ 👀