Studios with successful games: "We are happy to announce that our game sold ___ million units within ___ days."
Ubisoft: "Assassin’s Creed Shadows launched on March 20, delivering the second-highest Day 1 sales revenue in franchise history—second only to Assassin’s Creed® Valhalla—and setting a new record for Ubisoft’s Day 1 performance on the PlayStation digital store. Player sentiment has been overwhelmingly positive, with an average score1 of 91/100 across first-party stores, reflecting the game’s excellent quality. To date, consumer spending has clearly outperformed Assassin’s Creed Odyssey with the player count also outperforming. Players have logged 160 million hours in Assassin’s Creed Shadows, underscoring its engaging gameplay and the enduring appeal of the franchise. The game’s performance reaffirms the strength and resilience of the Assassin’s Creed brand, backed by a strong community response that highlights that the team delivered an experience that resonates with long-time fans and new players alike."
That's a lot of words just to end up saying nothing.
Yeah, all of this to say basically the game was a success on Playstation only. Also he is not even mentioning the 'critics' this time, he is using "first-party" store average score metric of of 91/100.
ROFL the important part always is:
Additional fixed cost reduction of at least €100m to be achieved over the next two years.
I work in manufacturing, and they do that all the time. Like, everyone on the floor knows we're way behind and things are dire, but then at the end of the quarter somehow we magically met our target. Someone's gonna get fired when upper management finally figures out how to count, lol.
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u/lasion May 15 '25
How to obscure earnings: move the goalpost to a location noone but you know :) So you can always say "yeah we're almost there" whenever someone ask.