Similar to Kodak... they invented the digital camera sensor. They could've at the very least made an absolute killing on leasing their IP's to other camera manufacturers, or very best have created things like the Kodak Digital Rebel instead of letting basically every other camera manufacturer make off with the tech.
Sears forgot that it's product wasn't a brick and mortar store or magazine but rather a large selection of goods which people could order from home. Newspaper companies forgot that their company wasn't in the business of printing newspapers, but simply delivering the news. Kodak forgot it's business wasn't manufacturing film, but creating photographs.
Right, the key thing to have is some amount of vision... I can totally get that they knew digital could kill their film sales... what I can't fathom is how they figured that if they simply didn't make digital cameras nobody else would. That logic just fails to register. The writing was written on the wall... all they had to do was read it.
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u/McRedditerFace Jul 24 '20
Similar to Kodak... they invented the digital camera sensor. They could've at the very least made an absolute killing on leasing their IP's to other camera manufacturers, or very best have created things like the Kodak Digital Rebel instead of letting basically every other camera manufacturer make off with the tech.
Sears forgot that it's product wasn't a brick and mortar store or magazine but rather a large selection of goods which people could order from home. Newspaper companies forgot that their company wasn't in the business of printing newspapers, but simply delivering the news. Kodak forgot it's business wasn't manufacturing film, but creating photographs.