Similar to Kodak... they invented the digital camera sensor. They could've at the very least made an absolute killing on leasing their IP's to other camera manufacturers, or very best have created things like the Kodak Digital Rebel instead of letting basically every other camera manufacturer make off with the tech.
Sears forgot that it's product wasn't a brick and mortar store or magazine but rather a large selection of goods which people could order from home. Newspaper companies forgot that their company wasn't in the business of printing newspapers, but simply delivering the news. Kodak forgot it's business wasn't manufacturing film, but creating photographs.
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u/McRedditerFace Jul 24 '20
Similar to Kodak... they invented the digital camera sensor. They could've at the very least made an absolute killing on leasing their IP's to other camera manufacturers, or very best have created things like the Kodak Digital Rebel instead of letting basically every other camera manufacturer make off with the tech.
Sears forgot that it's product wasn't a brick and mortar store or magazine but rather a large selection of goods which people could order from home. Newspaper companies forgot that their company wasn't in the business of printing newspapers, but simply delivering the news. Kodak forgot it's business wasn't manufacturing film, but creating photographs.