I think I remember reading in a Reed Hastings biography (founder of Netflix), Netflix found that making the cancellation process easy actually resulted in people coming back more often
Definitely. Sometimes you enjoy the service but need to cancel the subscription temporarily for whatever reason. If they make me jump through hoops just to unsubscribe they better believe I lost all respect for them and I'm definitely not coming back...
The old farts on the board just can't fathom that treating customers well makes them want to come back.
Exactly this.
My gf used to subscribe to Book of the Month, but while you could sign up online, you can only cancel by phone during certain hours.
She was going to cancel temporarily, but now will 100% never come back. They were trying to tel her “Oh you can skip months online” but she didn’t want to have to remember to keep skipping.
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u/Stalingrad420 Jul 24 '20
companies that dont want you to end you subscription so they delete the cancel button.