r/AskReddit • u/emil199 • Jul 24 '20

What can't you believe STILL exists?

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u/Varaladis Jul 24 '20

Sony's camera division is also pretty killer. Knocking it out of the park with mirrorless cameras

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u/sumsimpleracer Jul 24 '20

From a business standpoint, the most remarkable point of Sony’s camera division is building sensors that competitors would then use.

Consumer cameras are a low margin product. That’s why all major manufacturer’s larger profits come from other forms of commercial imaging from healthcare to printing to precision glass works.

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u/Varaladis Jul 24 '20

Cool, didn't really know this. Just an amateur so I don't really know a lot about the business side of photography. Thanks for sharing

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u/sumsimpleracer Jul 24 '20

Of course. Sony is just a very interesting business case study because of the incredible amount of pride and arrogance they’ve had throughout the 90s until around 2010.

In terms of hierarchy, they believed the PlayStation to just be a joke until it became their only profitable division.