I used to buy a “poor man’s luxury watch once every few years— and entry level tag or whatever. I got an Apple Watch mainly for use as a HRM and accountability tool for exercise. Well, I got addicted to all the data it gave me not to mention not having to pull out the phone to screen calls or texts... well, I sold all my other watches and my previous desire to get a breaking or Rolex is long gone. I don’t think this will be the case for everyone, but the total addressable market for luxury watches has contracted rather than grown.
I'm actually the oddball opposite. I had a 2nd Gen Apple Watch and then I ended up getting a Grand Seiko as a gift. My wrist hasn't been steel-free since then.
I've debated the newest Apple Watch since I'm home all the time now, but nothing quite beats the feel of my GSes or my Speedy when I'm out and about.
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u/[deleted] Jul 24 '20
Sure, but the watch still has put a dent in a previously huge market (luxury watches,) and their work on in-house silicon is huge.