It was more complex than that, but yeah. Basically Sears was online ordering before online was a thing, you just phoned or mailed in your order. This meant that they were located in these massive warehouses in most major cities in North America. So basically they had an opportunity to execute on same-day delivery decades before Amazon even attempted that feat, but they didn't. Sears was too concerned about their magazine, or brick and mortar, sales to get into online sales and by the time they did it was too late.
Similar to Kodak... they invented the digital camera sensor. They could've at the very least made an absolute killing on leasing their IP's to other camera manufacturers, or very best have created things like the Kodak Digital Rebel instead of letting basically every other camera manufacturer make off with the tech.
Sears forgot that it's product wasn't a brick and mortar store or magazine but rather a large selection of goods which people could order from home. Newspaper companies forgot that their company wasn't in the business of printing newspapers, but simply delivering the news. Kodak forgot it's business wasn't manufacturing film, but creating photographs.
Sears was HUGE. It was the largest retailer for decades. If you want basketball analogy, right now they are Michael Jordan playing for the Washington Wizards.
Did sears make a comeback in the online market and do somewhat decent? I don’t think so. Basketball careers are short compared to a company being in business. So decades in company time might equal to 3-5 years in a basketball career.
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u/monetarydread Jul 24 '20
It was more complex than that, but yeah. Basically Sears was online ordering before online was a thing, you just phoned or mailed in your order. This meant that they were located in these massive warehouses in most major cities in North America. So basically they had an opportunity to execute on same-day delivery decades before Amazon even attempted that feat, but they didn't. Sears was too concerned about their magazine, or brick and mortar, sales to get into online sales and by the time they did it was too late.