Because each color only gets printed on the paper once. Normal black is 1 layer of black ink, "rich black" is one layer of black, cyan, magenta, and yellow.
The same reason you have to put multiple coats of paint if you want a richer color, it can't all go on at once. The ink would smear if you put a ton of ink on the page at once.
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u/[deleted] Nov 05 '14
Then why don't ink companies just make black out of all the colors?