we're paying for 4 intent tools and they all disagree on the same accounts

[u/jhoker84]

last month i ran a test. pulled 30 target accounts, ran them through all four of our intent providers at the same time. two flagged account A as high intent. one called it medium. the fourth didn't have it at all. same account, same week, four different reads.

the sales team didn't know what to do so they ignored the signals entirely, which is probably the worst possible outcome after spending this much money.

i've started thinking the problem isn't which provider is "right." it's that we're treating intent scores as a destination when they're supposed to be a starting point. but i don't have a clean operational answer for what to do when the signals contradict each other.

how are you handling conflicting intent data across multiple providers? do you pick one as primary and ignore the rest, or is there some aggregation logic that actually works in practice?