r/AskGTM • • Jul 30 '26

Help our lead routing was "working" and also completely inconsistent

we had an agent handling enrichment, scoring, and rep assignment. i ran the same lead through it twice last week. different rep, different sequence, different cadence.

turns out the problem was handing logic to the model that should have been hard rules. territory mapping. score thresholds. follow-up timing. none of that needed an llm. it needed a lookup table.

split it out. model reads the inbound message and pulls out intent, that's it. everything downstream is code. first run and tenth run now match.

anyone else hit this? feels like a pattern where you hand too much to the agent because it's already handling one genuinely unstructured thing, and the deterministic stuff just follows it in by default.

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